Key Messages Campaign

The Key Messages Campaign is a district/city-wide campaign to raise awareness in the community about parenting practices that support early childhood development, and to reach thousands of families who are deprived of home visitation- or center-based support. In this campaign, adapted from (taking the cultural differences into account) the “Boston Basics” campaign carried out in Boston, USA, posters and brochures of 6 basic child-rearing practices are featured in every institution and organization in the city where families receive service, short video screenings are held, and workshops are offered for parents to help them improve child-rearing skills.